Sight is precious

Extensive range of frames and lenses

Providing quality eye care for over sixty years

Comprehensive eye examinations are available six days a week.

Latest retinal scanning technology


Eyesight is a precious gift that I believe deserves the best care that you can find. In RDWhite I have discovered a personal service backed by knowledge and modern technology , that inspires my confidence and trust. Despite living in Cornwall , every visit is a journey worth making.


I received a warm welcome as usual when I attended RDWhite Opticians yesterday for my regular checkup. All of the staff team are friendly and helpful. My consultation lasted a little over an hour during which time a thorough and comprehensive examination of my eyes using state of the art equipment and technology was carried out by Tony. Tony showed and explained the results of the examination to me in detail and  I left reassured that no stone had been left unturned to establish both my state of vision and health of my eyes . A five star experience.

Welcome to R.D. White Opticians

“All about service”


Committed to Excellence Our aim is to provide a first class service, to inspire confidence and trust.


R D White Opticians is an independent practice committed to excellence in patient care. We offer a first-class service using up to the minute techniques in traditional surroundings and an experienced team dedicated to making the most of your vision.

We have been providing quality eyecare for over sixty years in Trowbridge and our patients have come to expect a high standard of service.  You can be assured of a warm welcome.

Comprehensive eye examinations are available six days a week. These appointments may be booked at a time convenient to you and will take approximately an hour. As an independent, R D White Opticians has a large range of frames and lenses offering choice, style and value for money.

Services ....

As an independent optical practice, we can provide you with everything your eyes need.


  • Eye examinations
  • Eyewear
  • Sunglasses
  • Contact Lenses
More about us ....

R D White Opticians is all about service. You will be welcomed on your arrival by our friendly experienced team who work closely with Tony.  Tony Plastow qualified in 1991 as an Optometrist, working in various locations before joining the practice in 2004.  He is a highly experienced contact lens practitioner and regularly attends professional seminars and courses.  We also have the facility for referral of cataract assessment, and enjoy close links with GP surgeries, Ophthalmologists and Hospital Eye Clinics.


Style, Quality & Value from around the world

Your eyewear is as individual as you.  Choosing a new pair of spectacles is a personal decision, and we want you to be as informed as possible when making that choice.

read more ...

Because we are independent, we can offer you style, quality and value from around the globe.  Our professional dispensing service takes into account your prescription, facial shape, colouring, and lifestyle in a relaxed environment.  Our inclusive one-to-one consultation ensures your frame and lens choice fits perfectly.

Continuity between your eye examination and dispensing is seamless, and we will advise on frame choice and suitability. We have styles and lenses to suit all budgets and we’ll help you select your new eyewear, whether it’s a bespoke model, designer frames, a spare pair of reading glasses or the latest in rimless design.

We are pleased to offer digital measuring and dispensing via a Seiko VCS unit, enabling higher degrees of accuracy for frame and lens measuring.


Changes in prescription, or simply replacing a much loved pair of sunspecs

Here at RD White Opticians we will advise you fully so you can make an informed choice.  With so many options available, we will discuss all aspects suitable to your requirements.  Thinner, lighter, the latest in digital varifocal design, ‘smart’ close-work and computer lenses…we will guide you through to your final decision.


We offer a range of high quality sunglasses providing comfortable vision when outside and driving

Most are available to be glazed with your prescription, including anti reflection coatings.

We all need different glare protection , we can advise on the various tinted lenses for your individual requirement.

Eye Examinations

Sight is precious.  It is vital that you have your eyes examined regularly.

R.D.White Opticians is experienced in providing a full professional eye examination using modern techniques to examine the health of your eyes…

Your professional eye examination is carried out by Tony Plastow, our highly experienced Optometrist.  Using an array of modern techniques, Tony will examine your eyes thoroughly.  You will receive a personal screening programme as your eyes are as unique as your fingerprint.  This provides vital indicators of your general health.

Screening may include:

  • Visual field assessment
  • Internal/external assessment
  • Intra-Ocular pressures
  • Central Retinal Assessment
  • Muscle Activity
  • Dry eye advice
  • Diabetes indicators
  • Glaucoma indicators
  • OCT Assessments

Tony uses a digital retinal camera to capture enhanced images of the front and back of the eye.  The excellent detail provides a ‘realtime’ image of your retina and is carefully stored with your health data to allow for future comparison.  OCT scanning provides detailed images of the central macula. This is crucial for the screening and monitoring of age related macular degeneration. In addition, OCT may be used as a further glaucoma screening tool.

The practice has the facility to refer for cataract assessment.  We enjoy close links with GP surgeries, Ophthalmologists and Hospital services, assuring you of our best attention.


The optomap®

 … Real-time in depth view of your eyes …

Advanced retinal images - read more ...

The optomap®

Regular eye exams are vital to maintaining your vision and overall health. RD White Opticians offers the optomap® as an important part of our eye exams. The optomap produces an image that is unique and provides us with a high-resolution ultra wide-field image to check the health of your retina. This is much wider than a traditional 45° image. Many eye problems can develop without you knowing – in fact, you may not even notice any change in your sight. Fortunately, diseases or damage such as macular degeneration, glaucoma, retinal tears or detachments, and other health problems such as diabetes and high blood pressure, can be seen with a thorough exam of the retina.


The inclusion of optomap as part of a comprehensive eye exam provides:

  • A scan to show a healthy eye or detect disease.
  • An ultra wide view of the retina, giving us a more comprehensive view than other methods.
  • The opportunity for you to view and discuss the optomap image of your eye with us at the time of your exam.
  • A permanent record for your file, which allows us to view your images over time and look for changes.


The optomap is fast, easy, and comfortable for anyone. The entire image process consists of you looking into the device one eye at a time. The optomap images are shown immediately on a computer screen so we can review it with you.


Schedule your optomap® today!